World music or contemporary ethnic music is a mixture of musical traditions of different peoples of the world. Every musical tradition in the world has its own unique distinctive feature, based on the social or geographic features of this people. The combination of traditional music elements of different cultures with modern musical forms became popular in America and Europe in the second half of the 20th century and was called world music. Later the greatest popularity was received by musicians representing music of Africa, the Near East and India. In Russia, since the beginning of 2000, the flow of world music has also become quite popular, but the term "ethnic music" or "contemporary ethnic music" appears more often among the masses.
The assortment of the music store Sketis Music contains more than 100 titles of albums, which can be attributed to the style of contemporary ethnic music or world music. Among the most famous musicians of the genre are Sergey Starostin, Va-Ta-Ga, FolkBeat, Vedan-Kolod, Belorybitsa, Siberian bands Yat-Ha, Shono, Khartyga, Namgar, Stepanida Borisova, Radik Tulush, Tandalay Modorova, Theodor Bastard , Vladisvar Nadishana, Trigon, Dobranoch, Bubamara Brass Band, Anna Hoffman & Romancero Sefardi and others.